#3 Show, Don’t Just Tell One of the benefits of social media is that there is an opportunity to communicate through more interactive mediums like video or photos.

Facebook, Skype, and YouTube all saw the “story” format of media added back in 2017.

Create a Facebook photo album with the best 10, 20, or 30 photos. Quizzes and polls are an inexpensive way to create interactive content. A tool to help you with that is Instagrids.

Interactive videos are another great way to integrate interactive content, utilizing the medium that's showing the most reach and engagement of any content type. Think about it – how many times have you stopped to find out what kind of pizza you are? While most tweets with images have only one image per tweet, attaching multiple images to a tweet is a great way to tell a story. Here’s how to sequence your Facebook ads. In 2015, more than 100 million GIFs were shared on Twitter. Another way to curate user-generated content is to create a branded hashtag for a story that you want to tell. I learned about this amazing storytelling method on Social Media Examiner.

In the infographic below, Happify, a company that aims to help people lead happier and more meaningful lives, shares the importance of happiness and ways to make ourselves happier. Find a relevant trending hashtag in your industry and contribute to the conversation. Quizzes can be fun, or help your audience determine where they stand, which can become an opportunity for you to offer your product or service. Using the final outcome of the assessment, you'll then be able to offer the person a solution (your product or service).​. If there really is a secret to making a post go viral, my money is on the content being authentic. This gave people who were interested a chance to follow our retreat experience. media solutions, Setup – Introduction of the video where she describes her trip to Kohl’s, Confrontation – Build-up as she unboxes the Chewbacca mask, Resolution – Climax where she laughs uncontrollably. Here’s everything you need to know about Snapchat Geofilters and how to build your own.—. This tends to be perfect for events where you would have many photos taken to share.

CoSchedule found that their tweets with memes and GIFs receive far more likes and retweets than regular images. At Buffer, we started using #BufferLove in our tweets last year to show our appreciation to people who shared our tweets, mentioned us, or gave us a shoutout. While it feels like a hassle to read such Facebook posts, they actually receive incredibly engagement. (Update: Nike might have removed the original post since we wrote this post and made a similar video with mainly words and a bit of background video.). Unlike Facebook videos that can be 120 minutes long, Instagram videos can only be up to 60 seconds long.

Create a hashtag for your community, use it often, and encourage your community to use it whenever appropriate. Ensure your visuals and layouts align with evolving trends with this overview. Any information that can be quantified can be used for a calculator, and can help your audience use numbers to relate to a bigger message (aka a reason for them to use your product or visit your website).

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