State Farm is launching creative that re-envisions how the brand will present itself going forward. "We use a fresh, updated voice, tapping into things that are contextually relevant with our audiences.". You know what would jazz up shows like The Bachelor and The Bachelorette? The original Jake "did great at delivering his famous line, 'Uh … khakis,'" State Farm assistant vp of marketing Patti Morris tells Muse. State Farm says it was simply a matter of the character taking on a different role. . Marketing Analyst: Tim Thomas  Whitehouse Post The new Jake's debut was essentially a remake of that earlier commercial: The 2020 reboot also features a cute cameo from Jake Stone as his successor's call-center colleague. Now, we see Jake from State Farm — whose real name is Kevin Mimms and not Jake — met his long-lost twin Mike Johnson in an Instagram video added to Mike’s Stories on Wednesday. Arts & Sciences “Jake from State Farm” returned to television in February, but with an unexpected twist. We see him helping out NBA All-Star Chris Paul with a fake Chris Paul who decides to take up basketball in his house. SVP, Client Service: Amy Erschen

David Gianatasio is senior editor at Clio Awards. They even sang the company’s jingle together, too!

Jake is actually an employee at State Farm, Morris says. Group Account Director: Johnny Fitzsimmons  Stay connected with the latest news from Bachelor Nation delivered to your inbox. This marks the second appearance of the new "Jake From State Farm," portrayed by Kevin Mimms, recently introduced in this Super Bowl pre-game spot: The Jake character dates back to 2011, when the insurer ran a spot starring real State Farm employee Jake Stone that went viral. The “new” Jake is actor Kevin Mimms. As a result, the campaign spotlights a new Jake from State Farm and continues the “Like a good He’s been working out, he released a book, and moved to Austin with his best friend and fellow "Bachelorette" alum Connor Saeli. Agent' Spots. We see him play in the park with NFL star quarterback Aaron Rodgers. Producer: James Babiarz The New 'Jake From State Farm' Has a Bigger Role, Including Soothing Spurned Bachelors, Gap's Athleta Apparel Celebrates the Enduring Power of Women, Beauty Brand's Meet-Cute Has a Greasy Twist We Didn't See Coming, FedEx Guy Overcomes All Obstacles as He Trains for the Holidays, State Farm and ESPN Wrapped Up 'The Last Dance' With Another Fun Deepfake Ad, Kenny Mayne Predicted 'The Last Dance' 22 Years Ago in Fun Ad From State Farm, It's Mahomes vs. Rodgers in State Farm's New 'Agent vs.

Chicago, IL 60654, Executive Producer: Tim Konn "Abby" - Reina Hardesty Ste.

662 N. Robertson Blvd. “After an open casting process, we landed on actor Kevin Mimms.”. 2D Lead: Cory Davis, AUDIO best filled by a professional actor,” Morris tells Marketing Daily. The Marketing Arm But there is one I’ve seen where the original white boy Jake doesn’t appear at all. State Farm introduced a new Jake in a Super Bowl pregame spot.

Insurance is for … life. SVP, Group Creative Director: Harris Wilkinson West Hollywood, CA 90069, Director: Mike Warzin  "Not the One" Credits, CLIENT Jake said, "Man, this is weird." Waiting for your permission to load the Instagram Media. The new Jake is generating plenty of buzz but has proven somewhat polarizing, with dislikes hitting 42 percent on the debut ad's YouTube page. VFX Supervisor: Randy McEntee  501 (Happy Valentine's Day, suckers!). Aside from chatting with Jake/Kevin, Mike has had a busy few months. Bel-Air," to the mix since he has an “undeniable energy and distinct charisma, that has cemented him as an iconic and recognizable actor in pop culture,” Morris says. State Farm is a living, breathing embodiment of a good neighbor,” says Patty Morris, State Farm assistant vice president of marketing and brand. State Farm Chicago, IL 60601, VP, Group Creative Director: Craig Miller  Managing Partner, EP: Marc Marrie In State Farm’s 2020 take on the nine-year-old spot, the same couple is having the exact same argument, but this time, there’s a new Jake in the mix. Judging by the comments, fans of the original Jake are perplexed at his demotion, or the need for a Jake 2.0 who gets more commercial time. The new campaign starts with the original advertisement, where a middle-aged, mildly overweight white male is in his living room, wearing pajamas in the dark at 3 a.m., answering questions over the telephone. Insurance pitches from a dude rocking a red blazer and khakis! friendliness, and the care every State Farm agent and employee aspires to provide with every interaction. At State Farm, there’s a little bit of Jake in all of us.”. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Kevin Mimms takes on the khaki-clad character. ", Moving ahead, "consumers will see Jake in culturally relevant moments, being his usual helpful self," says Morris. Flexible pricing. State Farm Launches Campaign Featuring New Jake by Tanya Gazdik , February 18, 2020 A new spot features NBA All-Star Chris Paul, Jake from State Farm -- and new to the State Farm roster,  actor Alfonso Ribeiro. “He demonstrates the helpfulness, the "Not the One" breaks on Saturday, with New Jake, NBA superstar Chris Paul and actor Alfonso Ribeiro also appearing in fresh hoops-themed campaign during the NBA's All-Star Weekend. Mike and Jake from State Farm/Kevin joked around about their twin-like looks in what was actually an ad for the insurance giant. supports HTML5 video, Ah well, love is fleeting. Let’s see what a spokesperson from State Farm has to say about this. “State

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Producer/PBM: Ellen O'Donnell, PRODUCTION COMPANY The Marketing Arm Engineer: Peter Erazmus ALSO READ: Jason Momoa Takes Us Behind-the-scenes Of His Bizarre Super Bowl Commercial The agent selling the insurance in the advertisement became famous as Jake from State Farm commercial. The Mill 225 N. Michigan Avenue  Buy credits or subscribe today.

"Jake" - Kevin Mimms. Executive Producer: Kristin Angletti "However, this expanded role is very demanding, and is best filled by a professional actor.

State Farm took the internet by storm at the start of Super Bowl 2020 debuting not only a sequel to their famous "Jake from State Farm" ad but by introducing a new Jake into the equation. Let’s hope Connor and Mike are good neighbors to those in their apartment complex! Farm knew his performance would fit seamlessly into the brand narrative and ‘The New Chris Paul’ character.”. Partner, Managing Director: Mal Ward Marketing Analyst: Christine Williams  Mike Johnson Met Jake from State Farm and it Was as Great as You Would Imagine. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Answer: Nope and nope. Another spot, “Not the One,” broke Feb. Director of Production: Scott Kemper “He did great at delivering his famous line, ‘Uh…khakis.’ However, this expanded role is very demanding and is used in creative.

Like a good neighbor, Mike Johnson is there?

Marketing Analyst: Nick Aviles, AGENCY “Jake from Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Waiting for your permission to load facebook comments. Extensive consumer research informed the campaign idea, modernizing the Assistant: Logan Vines, ACTORS The company is coming up on its 100-year anniversary. . Chicago, IL 60607, Executive Producer: Peter Hullinger  “. Mike and Jake from State Farm/Kevin joked around about their twin-like looks in what was actually an ad for the insurance giant. 515 N State St # 25,  iconic brand attributes and assets in State Farm’s storytelling, according to the company. Marketing Manager: Susi Lucas Jake from State Farm is a crux of television commercials. The iconic white character is now a younger Black man.   Forgot? "Preston T" - Taylor Handley However, in 2020 the ad was aired during the league ones again, but this time the world witnessed a different Jake in the State Farm commercial.



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